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Author:Tom WoodCreated:6/2/2007 12:50 PM
All about Online Bidding for Real Estate

It's a great time to be a buyer!
By Tom Wood on3/25/2009 1:17 PM

There is no doubt that there are great deals to be had in today's real estate market.

Motivated sellers, low interest rates and government incentives of up to $8,000 for first time home buyers are just a few of the factors that are turning the market around.

I heard today that we are starting to see a big increase of first time buyers hit the market. That should have a ripple effect all the way up the line.

Buyers are even finding deals in places like The Hamptons, New York.Check out this article for more details.

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Auction.com for $1.7 million - Are you serious?
By Tom Wood on3/18/2009 1:06 PM

REDC which is famous for the real estate foreclosure auctions going on in ballrooms across the country has just bought the domain www.auction.com for $1.7 million.

To me that indicates, 2 things:

1) REDC is doing extremely well with their auctions.

2) REDC believes real estate auctions will continue to grow as an effective way to sell real estate quickly. (I agree, and see it as an opportunity for local agents to piggy-back on their success)

To read the entire article, click here.

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Online Auctions in the Hamptons
By Tom Wood on3/11/2009 1:44 PM

Here is a link to an interesting article about a progressive real estate office in New York using online auctions to move their listings. If they can make it work in the Hamptons, you can make it work in your market!

Read it here:Hamptons under the Hammer

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Is the media helping you market?
By Tom Wood on3/5/2009 10:41 AM

Everyday we hear the "doom & gloom" of the economy from the media. Even if there is something positive, they tend to put some sort of negative spin on it.

Real estate is talked about continually, foreclosures, loss of equity, homeowners in trouble. It makes it kind of difficult to sell properties in today's market...Unless, you use the media to your advantage.

The media often shows some of the great deals buyers are getting on real estate. As a result, buyers are starting to come back in the market, but are easily overwhelmed with the choices.

That's why you need a way to stand out to these buyers, and an auction does that.

Real estate auctions are growing fast, because they attract buyers and ge ...

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Online real estate auctions...Do they really work?
By Tom Wood on2/19/2009 3:07 PM

“Do online real estate auctions really work?” is a common question from anyone new to using online auctions to sell a property.

The answer: Yes, absolutely they work! That's why were seeing a huge shift of auctioneers and real estate agents to adjust their selling strategies and start using them.

Prior to the popularity of the Internet, only live auctions were available. A live auction is successful in drawing attention, but they require coordination and there's a substantial marketing cost involved.

Today, however, the Internet has made the auction process available to more people and is changing the real estate auction industry. An online auction can be just as successful in drawing attentio ...

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Will online auctions work in my area?
By Tom Wood on2/11/2009 9:12 PM

One common question from real estate agents who are new to online auctions: "Will it work in my area?"

The answer is that as long as people in your area have access to the Internet, than yes it will work. If people have no access or only slow dial-up than it will still work, just probably not as well.

Even if no one locally has Internet access, which is rare, you can still reach a world-wide audience of buyers and you just never know who may be interested.

The Internet is a powerful medium, and an online real estate auction will help you reach the most buyers possible in the shortest amount of time.

So, yes an online real estate auction will most likely work in your area! The real question is, will you be the le ...

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Online real estate auctions, what are the advantages?
By Tom Wood on2/4/2009 2:27 PM


The traditional way of selling properties involves listing in an MLS, doing some advertising and maybe holding some open houses. It works okay if you have lots of patience, but how do you stand out from every agent with every property doing the same thing? How do you create a sense of urgency for your buyers?

This is where online real estate auctions come in. They provide a great option for you to sell your listings. It minimizes the hassles of prospects visiting the house frequently at untimely hours as well as attracts more buyers than any other method of selling.

Here is a lis ...

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Are you getting the most out of the Internet?
By Tom Wood on1/28/2009 2:50 PM

There's no question the Internet is an important part of any real estate business. I can't imagine there's any active real estate agent who doesn't have a website or a least a web page on their company's site.

After all, with over 84% of buyers searching for homes online, you'll struggle to compete without one.

However, it's not just having a website, it's what you do with your website to provide value. Some real estate agents are reaching out by using social media, virtual tours, SEO strategies and blogging which are all great strategies, but there's still something missing.

I believe the real opportunity is being able to engage and negotiate with buyers in real-time. One way to do this is by accepting offers/bids online for your listings. When you allow buyers to bid online, you leverage technology to create urgency, negotiate with multiple buyers at once and get your client the highest and best offer.
&l ...

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Online real estate auctions...exciting to watch!
By Tom Wood on1/21/2009 2:05 PM

Last Friday we captured the end of one our customers listings on video. This 2 minute video is a great example of the bidding frenzy that can occur as an auction winds down.

What's especially interesting in this example is that the listing agent didn't do any of the things we suggest to market it. There were no auction signs in the yard, there were no open house previews and there was no effort in marketing it. This was a sort of "test" for them.

I strongly believe that any listing agent who embraces this strategy and works the "whole" process will dominate in their market.

Click here to watch the video

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What can you learn from a "live" auction?
By Tom Wood on1/14/2009 1:57 PM

I've attended several "live" real estate auctions in the past to observe and learn. Most of them I've attended were successful, but I've also attended a few that haven't been.

There was even one I attended that didn't receive a bid. I really felt bad for the auctioneer and the seller. All the time and money they spent and only about 20 people showed up. Unfortunately, that's just part of the business.

There is a lot to learn by observing a live auction and the most important thing I've learned is marketing. If the auctioneer can't get people to show up, it doesn't matter how well he can work the crowd, the chance for success is minimal. For each "live" auction, thousands of dollars are usually spent on direct mail, newspaper ads, etc with no guaranteed results.

That's why I've been so drawn to using online auctions. The success is still greatly effected by the marketing, but it is much easier to get p ...

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