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The benefits of a Real Estate Auction - Sellers point of view
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Posted by: Tom Wood9/7/2007 8:55 PM

Here are some of the benefits of using a Real Estate Auction from a seller's point of view.

  • Auctions create competition among buyers. Consequently, the auction price can exceed the price of a private sale.
  • An auction generates excitement and heightens buyer interest.
  • An auction gives the property the most exposure in the shortest period of time and accelerates sales.
  • The auction process provides 3 opportunities to sell - before, at and after the auction.
  • Auction brings interested buyers to a point of decision - they must act now or lose an opportunity to purchase the property.
  • Auction is a true market forum.
  • The seller controls the auction process - they plan and select the date they want to sell.
  • The seller sets the terms and conditions of the sale while maintaining controld of the property throughout the auction.
  • Auctions eliminate numerous and unscheduled showings by having agreed open house inspection times.
  • Auctions takes the seller out of the negotiation process.
  • Auctions are an aggressive, advanced marketing program that increases potential interest in and awareness of a property.
  • A seller is able to obtain liquidity, free up capital and move on to other investments or property decisions.


Interested in learning more? Pick up our FREE report: 7 benefits of Online Real Estate Auctions

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