As a real estate investor who "wholesales" properties, it's important to have a buyers list. When you have a list it makes it easier to find a buyer for your deals. When designing our auction site, we realized that it would benefit our sellers to have a list of buyers in place. We are actively growing that list and they automatically get notified when new listings are posted. In addition, we realized that many sellers already have a buyer's list and it was important to give them an easy way to announce their auction listings. Therefore, we create a professional e-mail auction announcement that the seller can forward to their list. The combination of our list, the seller's list and a little additional online and offline marketing will make a big impact on the success of an auction.
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